{"id":14675,"date":"2026-10-12T14:36:11","date_gmt":"2026-10-12T12:36:11","guid":{"rendered":"https:\/\/www.immersion.fr\/?p=14675"},"modified":"2026-10-12T14:36:22","modified_gmt":"2026-10-12T12:36:22","slug":"how-ai-is-transforming-3d-creation-and-xr-development","status":"publish","type":"post","link":"https:\/\/www.immersion.fr\/en\/how-ai-is-transforming-3d-creation-and-xr-development\/","title":{"rendered":"How AI is transforming 3D creation and XR development"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">3D creation still relies heavily on manual operations performed directly within software applications. Modeling an object, creating an animation, or preparing a character is time-consuming and involves numerous steps. For teams developing XR applications, this work must also account for the specific constraints of the hardware on which the content will be used. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artificial intelligence is now opening up new possibilities for evolving these workflows. Certain tasks can be automated, while various specialized tools can be integrated into a single process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a use-case lead in the European <a href=\"https:\/\/mosaico-project.eu\/\" data-type=\"link\" data-id=\"https:\/\/mosaico-project.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">MOSAICO<\/a> project, we are exploring these possibilities. Our experience in developing bespoke immersive applications allows us to address these challenges based on real-world scenarios and the actual needs of XR professionals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For our teams, this evolution raises very practical questions. How can we produce 3D content faster? How can we more easily adapt it to a wide range of devices? How can we use artificial intelligence judiciously? Which tasks should we delegate to it, and which ones are better kept in-house? And above all, how will these new tools transform the work of 3D professionals?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A specific need for XR applications<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-1024x683.jpg\" alt=\"\" class=\"wp-image-14653 size-full\" srcset=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-1024x683.jpg 1024w, https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-300x200.jpg 300w, https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-150x100.jpg 150w, https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-768x512.jpg 768w, https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-1536x1024.jpg 1536w, https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/DSC02058-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">As a partner in the European research project <a href=\"https:\/\/www.immersion.fr\/en\/mosaico\/\" data-type=\"link\" data-id=\"https:\/\/www.immersion.fr\/en\/mosaico\/\" target=\"_blank\" rel=\"noreferrer noopener\">MOSAICO<\/a>, Immersion develops among other <a href=\"https:\/\/www.immersion.fr\/en\/solutions\/\" data-type=\"link\" data-id=\"https:\/\/www.immersion.fr\/en\/mosaico\/\" target=\"_blank\" rel=\"noreferrer noopener\">things 3D<\/a> and extended reality (XR) applications and experiences. This expertise entails specific constraints: models must be adapted to the hardware used, available computing power, and the performance requirements of each headset or XR environment. These constraints also apply to the applications themselves, particularly regarding resource and energy consumption. With the advent of artificial intelligence, Immersion a European expert in<a href=\"https:\/\/www.immersion.fr\/en\/shariiing\/\" data-type=\"link\" data-id=\"https:\/\/www.immersion.fr\/en\/shariiing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> immersive and collaborative technologies<\/a> is exploring the most effective process for the considered integration of AI into its value chain. This is one of the key objectives of the MOSAICO project. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, practical experience shows that relying on a single general-purpose AI tool does not necessarily meet a developer&#8217;s needs. Producing 3D content may require a range of skills and, consequently, multiple complementary agents. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The use case studied in MOSAICO therefore draws on several specialized models. Trellis can be used to generate 3D models, iMotion for 3D animation, and UniRig to automate character rigging the process of creating the internal structure that enables animation. The goal is to have these various components work together within an architecture capable of orchestrating the different stages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A multi-agent approach makes it possible to distribute tasks among several specialized agents, rather than requiring a single model to handle the entire process.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Moving from using software to describing an expected result<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">This shift primarily changes the way work is approached. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a traditional workflow, the professional performs the various tasks directly within their 3D creation software. They know which tools to use and execute the steps themselves to achieve the desired result. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With multiple specialized agents, some of these operations can be defined upfront. The professional describes the intended outcome, and the agents then handle specific steps using the necessary tools iteratively and can revert to the user when information or a decision is required. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Early experiments with the Model Context Protocol (MCP) illustrate this evolution. This protocol enables an AI model to interact with external tools and resources. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a 3D creation environment, this opens up the possibility for the AI \u200b\u200bto communicate with software and tools installed on the machine and to execute specific operations. In a 3D creation scenario, for instance, the professional could describe the expected result rather than manually performing every step of modeling a vehicle. The various necessary tools would then be engaged to handle parts of the creation process. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The change, therefore, lies not only in the tool being used but also in how the professional defines the objective and interacts with their work environment.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/Mosaico_BEM_VR-3-1-scaled.jpg\" alt=\"\" class=\"wp-image-14657 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Specialized agents to meet the demands of XR<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/I03A0242-retouchee-scaled.jpg\" alt=\"\" class=\"wp-image-14662 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Creating a 3D model or environment is only part of the challenge. In XR applications, the resulting 3D content must then run on specific hardware. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, headsets do not all share the same hardware and graphics capabilities. Factors such as the number of displayable polygons, texture resolution, scene complexity, and expected performance levels vary significantly from one device to another. Adapting content to these varying constraints still relies, to some extent, on repetitive manual intervention. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond optimizing visual performance, this work also aims to improve application energy efficiency. The limited battery life of headsets poses a significant obstacle to certain professional use cases. A key objective is therefore to reduce application energy consumption, thereby extending the operating time of battery-powered devices and facilitating their integration into prolonged operational workflows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specialized agents could intervene earlier in the process. They could identify the target hardware&#8217;s specifications, analyze the generated content, and either propose or implement the necessary optimizations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Immersion, this aspect is of strategic importance. One of the goals of the Mosa\u00efco use case is to explore how these various agents can help produce 3D content more efficiently while accounting for the performance constraints of XR hardware.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Save time without eliminating human oversight<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">The primary, tangible benefit of these new workflows enhanced by agentic AI is the reduction of time spent on repetitive tasks and various preparation stages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, a single piece of content may require multiple adaptations for use across different devices. Part of the work involves identifying the specific constraints of each platform and making the necessary adjustments. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If this knowledge could be integrated into the process, certain operations could be performed more systematically. Work completed once could also serve as a foundation for future adaptations, guided by checks and rules tailored to specific needs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the goal is not merely faster execution; process reliability is also a key factor. Automating certain operations and using specialized agents for verification could minimize redundancy and ensure greater consistency across projects. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nevertheless, this approach requires maintaining human oversight. The professional remains responsible for the final outcome and must be able to understand the system&#8217;s output, the rationale behind specific operations, and any corrections that may be required.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/Mosaico_BEM_Normal-1-scaled.jpg\" alt=\"\" class=\"wp-image-14660 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A new place for 3D expertise<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/I03A0631-retouche-scaled.jpg\" alt=\"\" class=\"wp-image-14664 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">This development raises a broader question: as some technical tasks become increasingly automated, how is the role of the 3D artist evolving? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The underlying know-how does not disappear, but the nature of the expertise may shift. Whereas professionals once spent much of their time directly executing tasks within the software, they may now find themselves devoting more time to defining requirements, overseeing the process, and evaluating the results. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This requires new skills. Professionals must be able to precisely describe what they expect from an AI system, while also understanding its inner workings well enough to analyze its choices and spot errors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trials conducted as part of the MOSAICO project demonstrate that AI does more than just evolve production tools; it can also transform the relationship between professionals and the tools they use.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Supporting the evolution of working methods<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">This evolution presents both technical and human challenges. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI tools will gradually find their place in creative and development roles. The challenge, therefore, lies in how to support teams that have long relied on traditional methods and tools. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is not to discard the expertise acquired over the years. On the contrary, that expertise remains essential for defining requirements, evaluating results, and understanding the constraints of an XR project. Instead, the aim is to equip teams with new tools and skills for working with these technologies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the value of an experiment like the one conducted in MOSAICO: testing these approaches in real-world scenarios, subject to the actual constraints faced by a team developing immersive applications. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Championing specific use cases bridges the gap between <a href=\"https:\/\/www.immersion.fr\/en\/research-development\/\" data-type=\"link\" data-id=\"https:\/\/www.immersion.fr\/en\/research-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> and our development practices. The technologies studied in the project are put to the test against real-world needs: creating 3D content more efficiently, adapting it for various XR devices, and evolving team workflows. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In our view, artificial intelligence will not replace the 3D artist; rather, it changes how they apply their time and expertise. MOSAICO seeks to validate this complementary relationship: producing 3D content faster and better tailored to XR hardware, while allowing professionals to retain control over the final outcome. The real question, then, is not what AI can do, but what we choose to entrust to it.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/MCMONIN_00689-2-scaled.jpg\" alt=\"\" class=\"wp-image-14655 size-full\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>3D creation still relies heavily on manual operations performed directly within software applications. Modeling an object, creating an animation, or preparing a character is time-consuming and involves numerous steps. For teams developing XR applications, this work must also account for the specific constraints of the hardware on which the content will be used. Artificial intelligence [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25,23],"tags":[],"class_list":["post-14675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expertise-en","category-research-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI is transforming 3D creation and XR development | Immersion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immersion.fr\/en\/how-ai-is-transforming-3d-creation-and-xr-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is transforming 3D creation and XR development | Immersion\" \/>\n<meta property=\"og:description\" content=\"3D creation still relies heavily on manual operations performed directly within software applications. Modeling an object, creating an animation, or preparing a character is time-consuming and involves numerous steps. For teams developing XR applications, this work must also account for the specific constraints of the hardware on which the content will be used. Artificial intelligence [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.immersion.fr\/en\/how-ai-is-transforming-3d-creation-and-xr-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Immersion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImmersionTechnologies\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T12:36:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T12:36:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.immersion.fr\/wp-content\/uploads\/2026\/10\/Mosaico_BEM_VR-3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_marion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@immersion3D\" 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